The Rise of Meatless Patties – Fast Food Edition

Once I heard that Carl’s Jr. had launched the vegan Beyond Meat Burger, I rushed out to get one. The only hiccup… no Carl’s Jr. nearby… I settled my craving for a New Years Day hamburger with the local chain P.Terry’s¬†vegetarian patty- completely worth it. While the patties are vegetarian, they are not vegan (as I learned later). Their recipe consists of; brown rice, cream-simmered crimini mushrooms, black beans, oats, two-kinds of cheese, fresh-cut parsley and a special spice blend.¬†

It had me wondering how many more fast food chains are going to be taking this approach of providing veggie patty options. Burger King offers a Morningstar patty and White Castle has veggie patty sliders. With the exception of Carl’s Jr. rolling out the Beyond Burger and local chains like P.Terrys Burger Stand, the options are few and far between! Many of the vegetarian options at fast food, consisted of fries slathered in cheese sauce.

Beyond Meat touts itself as the future of protein”.¬†The Beyond Burger consists of 20grams plant protein, no soy/gluten, and no GMOS! They applied to list on NASDAQ at the end of last year which will make them the first vegan company to go public.

With the rise of vegetarians, and big named investors (Bill Gate and Leonardo DiCaprio to name a couple) backing the company, the potential in companies like Beyond Meat is hard to ignore.